Type a word into a search engine today, and you'll be instantly transported to a virtual library with more knowledge on that topic than one could read in a week.
The Internet has become the 21st century's lifeline for both entertainment and information, a crucial--even dominating--component in our daily lives. That's why Work Media, a Dickson-based Internet marketing company, has made it their mission to help companies grow their businesses by implementing effective Internet marketing campaigns.
"More and more people get their information from the web, so it makes sense to take advantage of the resource and use it as an efficient, low-cost marketing tool," said Jerry Work, co-founder of Work Media. "One of the most influential and effective ways to reach people through Internet marketing is by increasing the search visibility of a website."
Brothers Jerry and Chris Work were born and raised in Dickson, and founded Work Media in 2006. The company partnered with a full service, Nashville-based advertising agency until 2010, when they decided to return to their roots and shift their offices over to DicksonCounty. The business is now comprised of six individuals, including an office manager, a sales manager, and two other partners.
Early on, Work Media focused its efforts on a nationwide clientele, and found success with clients from both coasts and everywhere in between.
But despite their national scope, the company has recently begun a push to generate more visibility and business at the local level--and they wanted to start in a familiar place.
"We love the idea of helping local businesses grow," Jerry said. "The Dicksonarea has a wealth of untapped potential. We want to help every business inDickson and surrounding areas to effectively use the internet for promotional purposes."
Though the transition was a nostalgic one for the Work brothers, it was also a strategic one. With the shift in focus to local companies, and specifically theDickson community, the two plan to educate fellow business owners on the importance of SEO and Internet marketing through lead generation.
"SEO is one of the most popular buzz words in Internet marketing today, but unfortunately most people simply do not know enough to make this strategy work for them," Jerry said. "Even those who are knowledgeable about SEO may have difficulty executing strategies that produce the desired effect.Taking the time and effort to optimize your website for relevant search terms, and taking steps to maximize your local search placement, may result in you being rewarded with high search engine rankings for these terms."
Work said most Internet users rely heavily on these rankings, even if on a subconscious level.
"It is not uncommon for people to only review the first few results when they search for a particular term," Work said. "If a website ranks high enough to appear on the first page of the search results, you are very likely to see increased website traffic."
That's where the Work brothers step in, and bump up their clients' online visibility--which ultimately translates to sales.
"If you're not showing up on the first or second page, you're probably not experiencing a lot of search-related traffic," Work said. "That's where we come in. We generate more clicks for our clients, so that they are taking a larger piece of the pie and winning in their industries and geographic markets."
For more information about Work Media's services go to their website,www.workmedia.net.